Sprite Triple Slam is a yearly Coca-Cola activation that involves basketball, music and dance. The competition is a unique display of talent that sees winners emerge from different states to compete in a grand finale where an overall winner emerges from each category. The major motivation around STS is to connect with the core target - older teens aged between 16 and 24, with an urbane lifestyle, who are creative and disruptive in their thinking and who have certain passion, points Mr Austin Ufomba, Marketing Director , Coca-Cola Nigeria Limited. He added “To get the attention of the consumers require that you have to meet them at the point of need and be part of their lifestyle. The Sprite targets are eager to take a bottle of Sprite to spark-up their creativity. So, we thought of how well to get this young urbane youths to spark up their creativity and do what they know how to do best. This motivation gave birth to the STS. It’s also an opportunity to inspire those who have an innate energy or skill to come and compete and be who they want to be. STS is out to inspire youths to aspire to greatness via their passion.”
This year's finale held over the weekend at the Eko Hotel and Suites Banquet hall arena and admission was free for the bubbly and high spirited Sprite Triple Slam lovers... need i say more? Check out the pics from the event
Contestants
Adam
Dayo Ephraim
The Judges
Kevin Pam; Host
Chimzy Tlloyd
Mr Abisoye Fagade
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