Nigeria's most anticipated annual music Awards – The Headies (Hip Hop World Awards), is rolling out plans ahead of this year's ceremony, various activities and announcements have been released to keep the public duly informed icluding fresh hosts Eldee Da Don and Rita Dominic; and in a couple of days, news will be released to reveal the Nominees List.
Producer of the Awards, Ayo Animashaun, had this to say...“The awards preparation has started in earnest and a lot of things will be different this year. I'm so excited and I honestly cannot wait to see how things will unfold.”
After about three months of intensive deliberation and cross-examinations of music talents and their works under various nomination categories, the Headies nomination committee – a committee which includes music professionals and veterans of reputable pedigree, a comprehensive nomination list has been presented.
However, something new has also been introduced to the nomination list this year. Away from the norm of 20 nomination categories, the Organizers have included another category called “Best Conscious Music”in the usual bid to further promote and celebrate local music talents in a highly competitive industry.
“This is to reward best positive message and social corrective songs in the year in review. We thought it was overdue and there cannot be a better time than now especially with a lot of lewd lyrics and songs that hardly make any meaning. We recognise that music as an act is expressive of the state of mind, but we thought it was necessary to introduce this category giving the peculiar environment in which we operate.”
(Here's hoping Chidinma's Jankoliko makes that list)
The Nominees list will be released on Tuesday, August 2, 2011 on the official Headies website, HipTV channel 9 on HITV and on the partnering urban Lagos radio station, The Beat 99.9FM. Voting this year according to organizers would be by SMS and online; the former will influence 65% while the latter will influence the other 35% of voting results. Ayo Animashaun explained that these voting methods were adopted scientific approaches to reinforce transparency and objectivity in collating votes for each category, keeping in mind the possibility of dubious manoeuvring by external factors.
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